Startup 54
University of Hertfordshire
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How to Start an
E-Commerce Business
New Course Available to Lambeth Residents
Supported by
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Applications Open
05 June 2023
Course Dates
30 June - 31 July 2023
Have you ever dreamt of turning your passion into a thriving business? Thinking of developing your craft or product? Get ready to embark on an exciting journey of entrepreneurship and tap into the vast potential of e-commerce! According to research (BigCommerce), over 75% of people are shopping at least once a month online. A staggering 2.14 billion people worldwide buy goods and services online, with 5.2 trillion dollars of e-commerce sales being made worldwide in 2021 (Statista). So what does this mean for business owners, and how do you go about maximising the market's potential?
Our expert instructors and seasoned professionals with a proven track record of success, will share their invaluable insights and practical tips gained through years of hands-on experience. You will learn how to identify profitable niche markets, conduct market research, and develop a compelling brand identity that resonates with your target audience. We will also demystify the technical aspects of e-commerce, teaching you how to set up an attractive and user-friendly online store, optimise it for search engines, and harness the power of social media and digital marketing to attract and retain customers.
Over the course of five weeks, you will gain a deeper understanding of e-commerce platforms, payment gateways, and secure transaction systems, enabling you to make informed decisions when selecting the right tools for your business. We will explore emerging trends in the e-commerce industry, such as mobile commerce and omnichannel strategies, to help you stay ahead of the competition and maximise your online presence.
Join us on this transformative journey and unlock the door to a world of endless possibilities. By the end of the course, you will have the knowledge, confidence, and resources to launch your own e-commerce empire and navigate the ever-evolving landscape of online business. If you’re thinking of starting your own business or have already started one, this course is for you!
Masterclass Sessions
Introduction to Idea Generation
and Validation
A comprehensive
overview of the benefits
of e-commerce and the
potential for turning this into your side hustle
30 June 2023
18:00 - 20:30
Business
Scaling and
Management
Develop a long-term growth strategy for your e-commerce business, including startup costs, finance options and financial metrics
20 July 2023
18:30 - 20:30
Building Your
E-commerce
Website
Establish the different website platform options and learn how to customise your website to match your brand aesthetic.
03 July 2023
18:30 - 20:30
Balancing Your Side Hustle with Your
Main Job
Top trips & tricks for managing your time, prioritising your side hustle and strategies for managing burnout and managing stress
24 July 2023
18:30 - 20:30
Marketing Your
E-Commerce
Business
Learn how to develop a marketing strategy to attract, build and retain your customer base to support the success of your business
10 July 2023
18:30 - 20:30
Managing Your Inventory and
Fulfilment
Define your inventory goals and learn how to set up inventory management systems for order fulfilment and shipping
31 July 2023
18:30 - 20:30
Group Accountability Sessions
A space to consolidate your learnings from the course, set goals, & support each other in achieving success
06, 17 & 27 July 2023
19:00 - 20:00
Spaces are limited...
Course Experts
Daniel Tuitt
Business Design &
Innovation Consultant
Daniel is an experienced service and business designer. He supports companies to navigate complex environments by making sense of consumer and technology trends that can generate business and product ideas.
Rahmon Agbaje
Co-founder of
Loud Parade
Rahmon is a co-founder of the creative agency Loud Parade, making music campaigns for brands targeting Gen Z audiences on social platforms such as Instagram and Tik Tok, with over 8 billion views on his campaigns.
Sian Winfield
Founder of CoStartup & Go Ltd
& Entrepreneur Coach
Sian has spent the last 25 years supporting and motivating those that have made the choice to take action. She has worked with over 200 startups globally, helping them grow in multiple sectors from e-commerce, to building tech and apps.
Amanda Baker
Founder & Creator of
THE 5 Stories
Amanda is the Founder of THE 5 stories, a methodology that helps businesses and the people behind them tell their story. She has helped hundreds of businesses of all shapes and sizes to design and deliver storytelling workshops and learning experiences for founders and business leaders.
Makaela McLean
Founder of Nurture Digital Marketing Ltd and Marketing Consultant
Makaela is an accredited Marketing Strategist, an award endowed by the Chartered Institute of Marketing. Makaela’s passion for marketing threaded together with her strong academic background, and 15 years experience in the industry, has led to her desire to deliver informative engaging marketing workshops and training.
Ola Otaiku
Software Engineer at
Booking.com
Ola is a software Engineer at Booking.com, he is currently building APIs that enable customers to book and pay for every aspect of their travel experience seamlessly. Ola graduated with a Computer Science at the University of Hull in 2018, where he launched Xuntos and co-founded UK Black Tech.
Course Incentives
Accountability sessions
Receive coaching sessions
from experts in the
e-commerce space
Community
Join a thriving community of founders & leaders supporting each other for mutual success
Looking for financial support for your business?
We are thrilled to announce the Lambeth Business Fund! As a Lambeth-based resident, you can apply for a grant of up to £1,000 to support your innovative business ideas and projects.
With grants ranging from £100 to £1000, this opportunity will provide you with financial support to help kick-start or run your venture. Plus, you'll have the chance to build your entrepreneurial skills and knowledge, thanks to our Lambeth Adult Learning programme. Sound interesting? Apply for and complete our 'How to Start an E-Commerce Business' course now to be eligible to apply for this fund.
Proudly supported & funded by
