Organisation

Consumer Brand of the Year

The Consumer Brand of the Year Award is bestowed upon a brand that has demonstrated unparalleled innovation, growth, and consumer recognition within the consumer goods sector.

Future40 Members

AWKN
HumaniTea
Onalaja
SuperFoodLx
The Vegan Patty Lady
AWKN

AWKN

AWKN® is redefining the functional beverage market with the world’s first Korean-inspired recovery shot, fusing centuries-old Korean wellness traditions with modern science. Founded in 2022 by Korean sisters Tess and Soom, the brand harnesses 11 superfoods—including Korean pear, milk thistle, and reishi mushroom—to prevent hangovers and support liver health, empowering consumers to celebrate without compromise. What began as a weekend project has grown into a wellness movement, selling over 150,000 units through organic growth and word-of-mouth. With a remarkable 35.85% retention rate, AWKN® is more than a recovery shot—it’s a transformative ritual for today’s health-conscious lifestyle.
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HumaniTea

HumaniTea

HumaniTea is the UK’s first chilled, ready-to-drink plant-based tea latte brand, proudly crafted as a social enterprise supporting wellbeing and sustainability. Inspired by the Taiwanese bubble tea tradition and British tea culture, HumaniTea blends creamy oat milk with ethically sourced tea leaves to create refreshing Matcha and Earl Grey Oat Milk Tea Lattes. Packaged in recyclable aluminium cans, our drinks are vegan, lactose-free, low sugar (<5%), and low calorie (<70 kcal/can), providing natural energy without the caffeine crash. With every sip, HumaniTea promotes mindful tea breaks while driving positive impact for both people and the planet.
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Onalaja

Onalaja

ONALAJA is a contemporary womenswear brand redefining African luxury through demi-couture that empowers women worldwide. Founded by a Nigerian-born designer educated in London and Rome, the brand draws on advanced training at Istituto Marangoni and experience with Christopher Kane, Giles Deacon Couture, and luxury embroidery studios in London and Paris. ONALAJA merges African heritage with modern design, creating immersive, three-dimensional pieces that celebrate femininity and individuality. With size inclusivity from XXS to XXXXL, the brand champions sustainable, accessible luxury. Internationally stocked by Saks Fifth Avenue, Bloomingdale’s, Revolve, and Zalando, ONALAJA has dressed icons like Jennifer Hudson, Kelly Rowland, Chloe Bailey, and Tiwa Savage.
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SuperFoodLx

SuperFoodLx

SuperFoodLx is a nurse- and nutritionist-led hair wellness brand dedicated to plant-based, science-driven solutions for stress, diet, and hormone-related hair loss or slow growth. With 15.4 million people in the UK experiencing unexpected hair thinning, the brand was born from lived experience when founder’s hair fell out and, through family remedies, was successfully restored. Today, SuperFoodLx helps thousands regain confidence with targeted, nutrient-rich formulations. As Director, the founder is pursuing a qualification in Trichology and drawing on her psychology background to better understand customer habits, creating personalised routines that foster lasting hair health and holistic well-being.
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The Vegan Patty Lady

The Vegan Patty Lady

The Vegan Patty Lady is an award-nominated food brand founded by Tasha Orumbie, bringing authentic Jamaican patties to the UK market with a modern twist. The range features vegan and gluten-free options with bold flavours that appeal even to non-vegans. Launched in June 2023 from her home kitchen, the brand grew rapidly—tripling revenue in its first year and securing a national listing with Ocado within 18 months, all while Tasha worked full-time. Her mission is to make culturally rooted, allergen-friendly food widely accessible, while championing representation for women and people of colour in underrepresented food industry spaces.
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Other awards

Tech Innovation of the Year
Changemaker of the Year
Social Impact Leader of the Year
Consumer Brand of the Year
Businesswoman of the Year
Rising Star of the Year
Ally of the Year
Director’s Choice Award
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