Hygge for Home Ltd.
Reena Simon is the Founder of Hygge for Home Ltd, an IP-led media company built around The Intentional Home®, spanning publishing, product design, creative direction, consultancy, brand partnerships and licensing. Over the past decade, Reena has built a multi-channel media business at the intersection of home, culture and intentional living. She is the co-author of the international bestseller Scandi Rustic and has worked with some of the world's leading lifestyle brands across the UK, Europe and the US, including IKEA, John Lewis, The White Company, Beauty Pie, Dyson and Castlery. Alongside publishing and consultancy, Reena has designed licensed product collections and creative partnerships that have generated seven-figure retail revenues for brand partners. Her work helps businesses translate cultural trends and consumer insights into commercially successful products, campaigns and customer experiences. With two published books, a growing licensing portfolio and The Intentional Home® at its core, Reena is focused on building a global lifestyle brand spanning media, products, partnerships and community. She is currently developing her own homeware brand and securing six-figure investment to support growth across UK and US markets.
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