I’m Peter Monteza, CEO and Co-Founder at MyARC. We’ve built the operating system for online fitness creators, allowing them to automatically personalise workouts and nutrition at scale. Our platform enables a single creator to coach thousands of people at once without any manual workload, turning their audiences into real, sustainable businesses.
To date, we’ve paid out millions of dollars to creators and transformed the health of thousands of consumers globally—with users overcoming obesity and reversing diabetic states.
I founded MyARC because I believed personalised fitness shouldn’t be expensive and that creators deserved the same quality of tools and economic opportunity as any other modern business. Fitness is deeply personal to me; it saved my life. I went from being obese to becoming a national-level athlete, and that journey made it clear how broken digital fitness was.
As first-generation university graduates and underrepresented founders, my brother and I have had to learn the hard way through lived experience, not theory. Building a venture-backed company from the ground up has shown me how different ecosystems shape a founder’s journey, especially when you don’t come from wealth or established networks.
My own journey highlighted a stark contrast between the two markets. I faced over a hundred rejections from UK and European investors despite growing every month and having clear traction.
A major hurdle in the UK is the "closed loop" of professional networks. In the UK, contacts are often guarded, and warm introductions can be hard to secure.
In the US, the experience was the polar opposite. Warm intros happened instantly; I’ve had founders pull out their phones to call VC partners for me in the middle of a conversation. This openness and generosity gave us momentum that would have taken years to unlock in the UK.
Securing my O1-A visa felt like a global validation of our work. Designed for individuals with exceptional ability, it served as a signal that MyARC brings meaningful value to the innovation ecosystem.
The timing is critical as the creator economy is projected to reach $500 billion by 2027. While there are over 200 million creators worldwide, only 3% make $100,000 a year. At MyARC, we are closing this gap:
Understand the risk appetite of the market you are in. In the UK, you may need to prove more with less, but utilizing networks like Techstars can help you bridge the gap to international investors. Most importantly, keep a consistent update list for every investor you meet—one investor who initially rejected us ended up contributing over £250k after eight months of seeing our progress.
Ready to scale your startup with expert support? Register your interest for Foundervine’s U.S. Accelerator — kicking off soon.
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